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SEO Manager

Boston, Massachusetts
This is  Full Time/Permanent role directly with our client
Job Overview
The SEO Manager helps to drive our organic growth and awareness. The ideal candidate is a digital marketing expert who also possesses a strong knowledge of search engine optimization (SEO).
  • Research and implement SEO recommendations for organic SEO success
  • Build link generation campaigns to increase our search authority
  • Partner with external agencies to implement organic search campaigns on Google in countries in which we operate
  • Use the latest SEO tools such as BrightEdge and Google Search Console to monitor, analyze and optimize traffic, SERP rankings, and customer acquisition metrics
  • Create dashboards to monitor performance and guide optimization decisions
  • Partner with front-end engineers to develop and implement technical and on-site optimization recommendations
  • Assist the Content team with the development of informed content strategies that identify topic areas where we can make the most impact in increasingly discoverability
  • Develop business cases for innovative content strategies that expand our reach beyond its current audiences
  • Monitor and evaluate search results and search performance across the major search channels to improve rankings, and create execution plans for link building
  • Work closely with regional teams to develop localized strategies for high content performance
Minimum Qualifications
  • Bachelor’s degree 
  • Experience in best-of-breed link-building tactics and strategy
  • Solid and demonstrated experience in SEO
  • Strong knowledge of Google’s ranking algorithms, Google webmaster tools, and core SEO principles
  • Strong knowledge of Google Marketing products such as Google Analytics, Google Tag Manager, and Google Search Console
  • Good understanding of HTML, CSS, and JavaScript for SEO purposes 
 Preferred Qualifications/Good to have
  • Knowledge and understanding of international search engines such as Naver, Baidu, Yandex
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